What a service business site is actually for, and the pages that do the work.
A service business website has two jobs, and most sites only do the first. The first is proof: showing that you do this work, in this town, for the person reading. The second is turning interest into a booked slot without a phone call in between. That is where a quote page earns its place, because people standing in a flooded kitchen want a number and a time. The free Google profile does more of the first job than the site does, and finishing it takes about twenty minutes.
A new law will limit private lawsuits over some website tracking claims starting in 2027. Contractors still need to check their tracking tools, privacy notices and consent practices.
Small service firms face lawsuits and demand letters over tools that may share visitor data. Owners can cut risk by checking tracking tools, privacy terms, and consent pop-ups now.
The free listing that two thirds of your customers see first usually has last year’s hours, three photos, and no services. Here is the short version of fixing it.