Visibility3 min read
Apple Maps, Bing, and the directories nobody checks
Google gets the attention, but iPhones route through Apple Maps, Alexa asks Bing, and the assistants cross-check all of them. A mismatch on any one reads as risk.
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Being easy to find, easy to trust, and easy to hire, in that order.
Visibility3 min read
Word of mouth still works. It just gets checked first.
A referral used to be a phone number on a napkin. Now it is a search of your name, and what comes up decides whether the call happens.
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