Search4 min read
The shortlist is three names long
Most people compare three or fewer businesses before they decide. If you are not one of the three, you are not in the running.
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Where customers look now, from the map pack to the assistants, and what shows up when they do.
Search5 min read
Half of your customers now ask an AI who to call
In one year, the share of people using AI tools to find a local business went from 6% to 45%. Here is what those tools look at before they say your name.
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Search4 min read
Most searches end without a click. Your Google profile is the website now.
About two out of three Google searches end on Google. For a service business, that makes the free profile the front door and the website the back office.
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