Your quote page is your best salesperson. Most sites do not have one.
People standing in a flooded kitchen do not fill out contact forms. They want a number and a time.
Look at the last ten service websites you visited. Most of them end in a contact form: name, email, message, submit, wait. The customer does not know if you are in their price range, and you do not know if the lead is real until you call back, which you will do after the job you are on.
The sites that book work do something different. They let the customer size the job themselves, see a real price or a tight range, and pick a time. No call in between.
What a quote flow looks like
- The customer picks the service and answers three to six plain questions: how big, what kind, anything unusual.
- The page shows a price or a range, using your real prices, not a “starting at” that always goes up.
- The next screen is a calendar. The quote becomes a slot.
- You get a text with everything you need to just show up and work.
Brochures do not get read in flooded kitchens
If your site cannot give a rough price and take a booking, it is a brochure. The customer will find one that can, usually within the same search.