Author · Co-founder, Protocol

Eric Yim.

Eric Yim is a co-founder of Protocol in Lincoln, Nebraska. He works on marketing and storytelling for independent service providers and writes for Protocol’s publication.

He interviews the owners behind local service businesses and writes about the people, decisions, and care behind their work.

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Lincoln, Nebraska

Reporting for Protocol

From the publication.

All Protocol stories →

Storm roofers need contracts that do not depend on insurersSep 10, 2026
GoodLeap HVAC lease offers new options for contractors and homeownersSep 9, 2026
Addressing the skilled trades labor shortageSep 8, 2026
He Would Have Told Everybody About ItSep 7, 2026
The twenty-minute Google Business Profile most owners never finishSep 6, 2026

Personal writing · eric-yim.com

From Eric’s notebook.

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More about Eric, his ideas, and the work behind Protocol on his personal website.

A better fit ↗

The future I want to help build starts with a more thoughtful introduction.

Your work is already the content ↗

What I would tell a service business owner staring at an empty posting calendar.