Privacy Policy

Protocol (“Protocol,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, store, and share information when you use our website and related services (the “Service”).

By using the Service, you agree to the practices described in this Policy.

1. Information We Collect

We collect information to provide and improve the Service.

a. Information You Provide to Us

This may include:

• Name, email address, and contact information
• Business information (business name, services, service area, pricing)
• Content you provide for your website (text, photos, service descriptions)
• Customer information handled through your website (quote requests, appointment details, contact info)

You are responsible for ensuring you have permission to collect and use your customers’ information.

b. Information Collected Automatically

When you use the Service, we may automatically collect:

• IP address
• Browser type and device information
• Usage data (pages visited, actions taken)
• Cookies and similar technologies

This data helps us operate, secure, and improve the Service.

2. How We Use Information

We use information to:

• Provide and operate the Service
• Build, publish, and maintain your website
• Enable quoting and scheduling features
• Process payments and subscriptions
• Send service-related communications
• Provide customer support
• Improve performance, reliability, and usability
• Comply with legal obligations

When you book a call or submit your contact information through the Service, you agree that Protocol may send you marketing emails about our services. Every marketing email includes an unsubscribe link, and opting out never affects any service you’re receiving.

We do not sell your personal data.

3. Customer Data

If you use Protocol to collect or manage information about your clients:

• You remain the owner of that data
• We process it only to provide the Service
• You are responsible for compliance with applicable privacy laws related to your customers

If your use of the Service requires a Data Processing Agreement (DPA), please contact us at the email below to request one.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep the Service secure
• Improve site performance
• Understand usage patterns
• Measure the performance of our advertising

Types of cookies we use

• Essential cookies: Required for the Service to function (security, session management)
• Analytics cookies: Help us understand how visitors use the Service so we can improve it
• Functional cookies: Remember your preferences and settings
• Advertising cookies: Help us measure how people find us through our ads

You may disable cookies in your browser settings, but some features of the Service may not function properly.

5. Sharing of Information

We may share information only in the following cases:

a. Service Providers

We may share data with trusted third parties that help us operate the Service (e.g., hosting, payments, email, scheduling). These providers are authorized to use data only as needed to perform services for us.

Payment processing is handled by our payment processor. When you make a payment, your billing information is collected and processed by that processor in accordance with their privacy policy. We do not store your full payment card details on our servers.

b. Legal Requirements

We may disclose information if required by law, legal process, or government request.

c. Business Transfers

If Protocol is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Security

We take reasonable technical and organizational measures to protect information, including:

• Secure hosting infrastructure
• Encryption where appropriate
• Access controls

However, no system is 100% secure. You use the Service at your own risk. In the event of a data breach that affects your personal information, we will notify affected users and relevant authorities as required by applicable law.

7. Data Retention

We retain information only as long as necessary to:

• Provide the Service
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

You may request deletion of your information, subject to legal or operational requirements.

8. Your Rights & Choices

Depending on your location, you may have rights to:

• Access your personal information
• Request corrections
• Request deletion
• Object to certain processing

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of personal information
• The right to non-discrimination for exercising your privacy rights

We do not sell personal information. To exercise any of these rights, contact us at the email below. We will respond to verifiable requests within 45 days.

Other US State Privacy Laws

Residents of states with comprehensive privacy laws (including Colorado, Connecticut, Texas, Utah, and Virginia) may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To exercise any of these rights, contact us at the email below and we will honor your request as required by the law of your state.

9. Children’s Privacy

Protocol is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for their privacy practices. Review their policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If changes are material, we will update the “Last updated” date. Continued use of the Service constitutes acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: [email protected]
Company: Protocol